To be or not to be German - Introducing the VW Routan

Posted by ross | E-Mail

In my search for the perfect family vehicle, I ran across the VW Routan.  Nice looking car.  What got us even more pumped was the fact that it was Volkswagen, home of superior German engineering and craftsmanship.  Then we read this article, and now we aren't so sure.  As it turns out, the VW is not German after all.  From the article:

The 2009 Routan isn’t engineered by Germans, unless you count the ones who used to work for DaimlerChrysler. It is merely a rebadged, slightly rebodied, mildly retuned Chrysler minivan.
Volkswagen changed only the exterior lights, rear glass, front grille, select parts of the interior and some settings for the suspension and steering. And yet, as if to obscure further the Routan’s provenance, VW exhorts Web users to “have a virtual baby for German engineering” at a dedicated minisite: vw.com/vwhype/babymaker/en/us/.  Yikes!
 

Yikes indeed.  More like Zoiks!  What do we make of this sleight of hand?  I guess the world of minivans will remain uncool and unGerman.  Thats okay.  After two weeks with my kids marking on it with sharpies it wouldn't look cool anyway.  

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Posted on: 2/3/2009 at 7:56 AM
Categories: Car Buying | Family | The Smart Consumer
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